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About B honey

B honey is a proudly Australian owned and sourced honey brand. It is 100% Australian pure honey, sourced directly from Aussie beehives to deliver a great tasting, quality honey.

B honey is 100% pure Australian honey – it’s sourced directly from Aussie beehives and then packed for you! B honey is committed to supporting the Australian honey industry.

Yes, B honey is 100% pure Australian honey, with no added ingredients.
We only source our honey from Aussie beehives across Australia to guarantee you a great-tasting, quality honey.

B honey is made from 100% pure Australian honey, sourced directly from Aussie beehives.

B honey does not use imported honey – we are committed to supplying our customers with 100% pure Australian, quality honey.

The B honey pack is purple as an homage to bees, who love the colour purple! Not only do bees see the colour purple clearer than any other colour, they also see a specific purple colour which is known as ‘bees purple’. Bees purple isn’t visible to the human eye – it’s a combination of yellow and ultraviolet light!

B honey is available at Coles, and all good Independent supermarkets nationally.

Crystallisation is a completely natural characteristic of honey – it’s perfectly safe and normal. To make your honey runny again, simply place your B honey product in a bowl of warm water, which will melt the crystals.

B honeys varietal range is 100% Australian owned and sourced. It naturally has distinctive flavours, colours and aromas. The honey is sourced from bees that forage freely in certain regions within Australia. They are perfect additions to a variety of recipes. Just like pairing wine with cheese, see how you can pair your honey with your favourite dish! Read more about our varients in the product section of this website.

About Purple Hive Project

The Purple Hive Project is an initiative by Vimana Tech supported by B honey and Bega Group. The “Purple Hive” uses artificial intelligence to scan honey bees for Varroa destructor in real-time.

B honey is committed to supporting the local honey industry by helping to protect honey bees (Apis mellifera) from the significant threat of the Varroa destructor (Varroa mite) arriving in Australia. Varroa destructor is a tiny mite that is crippling honey bee colonies around the world. Now that the Varroa mite has been detected in Australia, it could have a devastating effect on our beekeepers, honey supply and Australian agriculture more broadly if not taken seriously.

The Varroa destructor (Varroa mite) is a tiny mite that attaches itself to honey bees and honey bee brood which is detrimental to the honey bee and the honey bee colonies. The Varroa mite is also known to transmit viruses amongst honey bees which can cause defects to the honey bee. Australia was the last continent in the world to be impacted by the Varroa destructor (Varroa mite).

The “Purple Hive” is an artificial intelligence based device, trained to detect the Varroa destructor (Varroa mite) in real-time. It features a multi-camera system that  images honey bees from the top and bottom as they walk through the hive entrance, which uses an algorithm to observe each individual honey bee as it looks to determine if Varroa destructor is present. The intention is that the Purple Hive will help prevent the spread of Varroa destructor.

Right now, the best way to support the Purple Hive Project is to support B honey. B honey is a brand developed by Bega Group and launched into supermarkets in May 2020. It is 100% Australian Pure honey!

B honey and Bega Group are continuing to support the Purple Hive Project.

Want to stay up to date on the progress of the Purple Hive Project? Sign up to our mailing list here.

B honey launched its first ‘Purple Hive’ at the Port of Melbourne in March 2021. This was a major milestone in the Purple Hive Project, as it provided the algorithm-based device an opportunity to learn in a real-world environment, and importantly, at a port of entry into Australia.

In 2022, the Purple Hive’s Melbourne device was moved to its new home with a local beekeeper in Ararat, due to the location being considered a ‘bee highway’ and therefore a great home for the Purple Hive Project. This Purple Hive was removed in April 2023 as the team made critical updates to the structure of the device following learnings gathered here.

In 2023, a ‘Purple Hive’ was deployed in Melbourne, as well as New Zealand where Varroa destructor is heavily present. The New Zealand deployment was an important step in the project’s journey as the Purple Hive is now training its AI with live Varroa destructor data.

In a very proud moment for the Purple Hive Project a Purple Hive was deployed at the Port of Townsville in May 2023, in a Queensland first. Supporting the Port of Townsville and Biosecurity Queensland as they take steps to bolster their Varroa mite fight. The Port of Townsville has been identified as a critical partner for the Purple Hive Project as ports have been flagged as high-risk pathways for bee pests to enter Queensland.

Currently, two ‘Purple Hive’ devices are active across Australia (one in Melbourne, and one in Townsville), with one Purple Hive deployed in New Zealand.
We are gearing up to rollout more Purple Hives across high-risk locations in the coming months. Stay tuned for more deployment announcements!

Our long-term vision for the Purple Hive Project is to create a network of Purple Hives located across Australia, in high-risk locations, to assist in preventing the spread of Varroa destructor and support the entire Australian honey industry.

To stay updated on the progress of the Purple Hive Project, follow our Facebook or Instagram – if you’re already connected, thanks for your support! You can also join our mailing list here.

Getting Involved

Thank you for your interest in the Purple Hive Project! Please email us at info@purplehiveproject.com.au.

To stay updated on the progress of the Purple Hive Project, follow our Facebook or Instagram – if you’re already connected, thanks for your support! You can also join our mailing list here.